PR Campaign Videos

We can produce any kind of video to spec. It all depends on the initial brief. For landing pages, we'll suggest a strong narrative approach. For social media platforms, we'll explore the best approach for each platform, but generally, short looping content works excellently. In terms of style, the world is our oyster - from stylistic film approaches to 2D and 3D animation.

Absolutely. In the initial brief, we'll make sure we're clear on how you plan to use the video assets and design them according to spec. We'll also support you to make the most of media on different channels, for example, by supplying SRT subtitle files or adapting the media into seamless loops.

Once we've completed the project, all copyright is signed over to you. Often our clients will request the raw creative assets too. These are adapted and used within the campaign. There is no additional cost for this.

We've produced a guide to give you a sense of how much different types of video approaches cost (see our contact page). Understandably, length is a major contributor, but so too is the visual approach and animation level. For film, there are more variables than you can shake a stick at. We'll explore all the options and the most effective approaches for your budget in a Discovery call.

If the PR campaign is primarily focused on social and a landing page, then we suggest two approaches. For the landing page, we produce a video of around 60-90 seconds (that's around 140-200 word script). And for social, we create a series of 5-10 second videos. These work best when they loop. For campaigns that have a more nuanced or specialist approach, we will adapt the media for the use case.

Producing video for a PR campaign typically takes about 6-12 weeks, starting from the initial discussion to the final endorsement. It really depends on the approach we employ and how many media assets are required. We always make sure that at every step, all parties have contributed their thoughts, and you feel entirely at ease before advancing to the next stage.

We've established a robust process for PR campaigns that blends your expertise, familiarity with the client, and our creative input. In the Discovery phase, we'll establish the best create routes to explore. For example, it might be a mix including a headline landing page video, along with social content. Throughout every stage of production, we guide you through our rationale and demonstrate how everything will come together.

Wherever you like. Depending on the brief, there may be licensing considerations — for example, music or voice-over rights can vary for paid ads. Beyond that, we recommend tailoring your animated explainer video to the platforms you’ll use most. For instance, creating short social snippets alongside the main video maximises impact.

Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines. Here is a strategic guide and full overview of the explainer video production process.

This is one of our most common questions. To make things simple, we’ve created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.

Yes. In Discovery, we’ll explore how you plan to use your video. For explainer video production, we often create short looping snippets for social media, which tend to outperform posting the full video. We’ll recommend the best mix depending on your audience and platforms.

Absolutely. As a full-service explainer video company, we manage every stage — from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand while delivering results.

As many as you need. Unlike many production companies that cap revisions, we ensure you’re happy at every stage of the explainer video production process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.

Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.

Explainer videos are versatile. They’re most effective at boosting website conversion rates, but a single explainer video production can also fuel social media campaigns, sales decks, onboarding, and even fundraising. The best results come from a strategy tailored to your goals.

High engagement starts with clarity: what do you want to achieve, who do you want to attract, and where will the video live? Our approach ensures every part of production — concept, script, visuals, animation, and sound — pulls in the same direction. That’s how our explainer video productions drive results. Here is a deep dive into how we create explainer videos people want to watch.

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Simply wonderful. Our clients often say the process is as enjoyable as the outcome. We believe video production should be a creative partnership, where your goals and our expertise combine to produce explainer videos that perform — and a process you genuinely enjoy.

Typically, our animated explainer videos take 4–6 weeks from concept to delivery. This timeline accommodates scripting, storyboarding, animation, and revisions. If you have a tight deadline, we’re adept at streamlining the process to meet your needs.