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PR Campaigns

PR Campaign Videos

Headline video content

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Video designed to maximise your PR campaign

Headline video content can achieve phenomenal results for PR campaigns. We work with PR companies to develop highly engaging video, designed to raise the profile of their campaign, spark conversations, attract media attention, or even to raise funding. For campaigns that have a large scope, we produce a range of media to work cross-platform, including Facebook, Instagram, TikTok and LinkedIn.

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What our clients say

Every project is unique, and every client different. For us, getting the most out of your video means making the creative process effective and highly enjoyable.

Our PR campaign video process

We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.

See our process

We tailor video around your
marketing goals

There are so many ways video can maximise marketing efforts. The more aligned the video is with what success looks like, the better it will perform. Explore other types of video and how they might work alongside your current or future plans.

PR headline content FAQs

We're sure you've got a bunch of questions. Maybe you want to know who owns the rights to your video, how many amends you get, or what a typical time line is for production. We've got you covered. Let's dive in.

What types of PR Campaign videos do you produce?

We can produce any kind of video to spec. It all depends on the initial brief. For landing pages, we'll suggest a strong narrative approach. For social media platforms, we'll explore the best approach for each platform, but generally, short looping content works excellently. In terms of style, the world is our oyster - from stylistic film approaches to 2D and 3D animation.

Will the media be adapted for different platforms?

Absolutely. In the initial brief, we'll make sure we're clear on how you plan to use the video assets and design them according to spec. We'll also support you to make the most of media on different channels, for example, by supplying SRT subtitle files or adapting the media into seamless loops.

Who owns the rights to the PR Campaign assets?

Once we've completed the project, all copyright is signed over to you. Often our clients will request the raw creative assets too. These are adapted and used within the campaign. There is no additional cost for this.

How much does a PR Campaign video cost?

We've produced a guide to give you a sense of how much different types of video approaches cost (see our contact page). Understandably, length is a major contributor, but so too is the visual approach and animation level. For film, there are more variables than you can shake a stick at. We'll explore all the options and the most effective approaches for your budget in a Discovery call.

How long should be PR campaign video be?

If the PR campaign is primarily focused on social and a landing page, then we suggest two approaches. For the landing page, we produce a video of around 60-90 seconds (that's around 140-200 word script). And for social, we create a series of 5-10 second videos. These work best when they loop. For campaigns that have a more nuanced or specialist approach, we will adapt the media for the use case.

How long does the production process take?

Producing video for a PR campaign typically takes about 6-12 weeks, starting from the initial discussion to the final endorsement. It really depends on the approach we employ and how many media assets are required. We always make sure that at every step, all parties have contributed their thoughts, and you feel entirely at ease before advancing to the next stage.

What's the process for a PR video campaign?

We've established a robust process for PR campaigns that blends your expertise, familiarity with the client, and our creative input. In the Discovery phase, we'll establish the best create routes to explore. For example, it might be a mix including a headline landing page video, along with social content. Throughout every stage of production, we guide you through our rationale and demonstrate how everything will come together.

Where will I be able to use my video?

Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.

How long does it to produce a video?

Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.

How much do your video production services cost?

This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.

Do you adapt media for social media?

In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.

Do you handle every aspect of production, inc scripting?

Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.

How many amends do I get?

As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.

Do you offer video translations for international audiences?

Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.

What are the most effective uses of Explainer Videos?

An Explainer Video tends to be a bit of an umbrella term that encompasses lots of marketing goals. For us, we define an Explainer Video as media designed to increase website conversion rates. They can be used on social media platforms to great effect, however, creating short snippets from the main video tend to be much more effective - and we recommend tailoring them for each platform.

How do you create high video engagement?

We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.

What's it like working with you?

Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.

How long does it take to make an animated explainer video?

Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.

Just fishing?
Get our guide

Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.

Get the guide