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What tech brands really want (and need) is a simple and engaging way of communicating their products and services. Animated tech explainers are a remarkably effective way of doing both. We've designed a rock-solid process for producing technology explainer videos that balances your input with creative ingenuity. We root everything we do in a clear understanding of what you offer, and most importantly, what attracts your audience. Then we set about designing an animated video that strongly conveys the core benefits, in a way that's visually engaging and simple to grasp.
It goes without saying that every project is unique, and every client different. However, for us, getting the most out of your video means making the creative process highly enjoyable.
We start by getting a solid grip your goals, defining your target audience, and exploring what will most effectively connect with them. We then lead you through a technology explainer video process, structured to foster collaboration and maximise our creative output.See our process
Tech explainer videos are indisputably effective for audience communication, and they're a primary marketing tool for website conversion. That said, video can support your wider marketing plan in all kinds of ways, boosting engagement and helping you achieve your objectives. So it's worth consdiering other video types and how they might fit into your overall vision.
Animated infographics get what could be overly dry information across in a highly engaging way. For us, the core of a successful video is about aligning what you want to achieve, with who we want to connect with, and where they'll be viewing the media. We work with our clients to produce a range of video assets, each specifically designed around a marketing goal. Explore the different types of video, and how they could fit into your current, or future plans.
Stylistically, there are a host of different approaches we can employ. Broadly speaking; 2D, 3D, film, stock photography, and stock footage. From the outset, we'll discuss with you any preferences you have, and also consider your brand guidelines. Budget will also be a key aspect in determining the video approach.
Once you've signed-off the video, copyright will be automatically transferred to you. Our clients' often ask for the raw assets too, which are used as part of a wider marketing campaign.
You'll be able to upload your tech explainer video on most platforms. Some do have restrictions on length, or ask for particular aspect ratio dimensions. In the initial Discovery call, we'll establish with you where you plan to publish your media, and advice on the optimum approach.
There are many factors that will influence the cost of your technology explainer video. Length will be a major factor, along with your expectations for the level of animation. For example, simple vector based animation will typically cost a lot less than character based animation, or explainers that employ a lot of motion graphics. We've create a price guide to give you a sense for what different types of animation cost. Head over to our contact page.
We say to allow 6-10 weeks. It depends on how many stakeholders you need to involve in the project, and how long you require to collate feedback. At the start of the project, we'll produce a schedule that takes into account the time required for feedback and sign-off between stages.
At the start of the project, we'll produce a schedule for you, which will include key milestones. At each of these stages, we'll send you the creative, walk you through our thinking, collate your feedback, implement the changes, and gain sign-off before moving onto the next stage. For a full breakdown of the milestones, head over to our process page.
Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.
Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.
This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.
In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.
Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.
As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
An Explainer Video tends to be a bit of an umbrella term that encompasses lots of marketing goals. For us, we define an Explainer Video as media designed to increase website conversion rates. They can be used on social media platforms to great effect, however, creating short snippets from the main video tend to be much more effective - and we recommend tailoring them for each platform.
You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.
We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.
Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.
In our initial Discovery session, we build a firm foundation for all the creative stages to follow. We get clear on what needs to be communicated, your brand guidelines, and the audience we want to engage. Each stage in the production process has been designed with collaboration in mind - and we talk you through our thinking, capture your feedback and upload new versions on a specialist collaborative platform. Most importantly, you'll always know what to expect and when.
Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.Get the guide