For brands with a complex message to get across, animated explainer videos can produce remarkable results. To ensure success, however, your message needs to be simply told and the visuals captivating. We guide you through a rock-solid explainer video process designed to hone in on the core of what you want to communicate, who we need to engage, and the best creative routes that will maximise watchability.
We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.
See our processAnimated explainers are the most common type of video for engaging and converting website visitors. But they aren't the only video marketing tool worth considering. We work with brands to produce a wide variety of video content, with each video specifically geared around your marketing objectives.
Got questions relating to producing an animated explainer video? Like, who owns the rights to my video? How long does the process take? How many amends do I get? We've got you covered. Let's dive in to the most common questions we get asked.
Animated explainer videos come by a dizzying array of names – brand stories, animated informational videos, infographics, computer animation, motion graphics, explainer video production, not to mention 3d or 2d animation explainer videos.
In short, you. It’s your video. We sign over all copyright so the assets we create are yours to use how you wish. In fact, many of our clients do in their other marketing materials.
Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.
Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.
This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.
In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.
Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.
As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
An Explainer Video tends to be a bit of an umbrella term that encompasses lots of marketing goals. For us, we define an Explainer Video as media designed to increase website conversion rates. They can be used on social media platforms to great effect, however, creating short snippets from the main video tend to be much more effective - and we recommend tailoring them for each platform.
We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.
Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.
Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.
Our animated explainer video rock-solid process balances your input and creative ingenuity. At every stage, we walk you through our thinking and show you how it will all come together. Most importantly, you'll know what to expect and when.
60-90 seconds is optimal for an animated explainer video. That’s around a 200-word script. For social, 5-10 seconds is the sweet spot. However, you’ll also want to think about how you approach the project. You’ll get far more engagement by tailoring your media for each platform. For example, we adapt sections of animated explainers into short, looping social hooks.
We want to make sure your animated explainer video delivers on your expectations. Showing us examples you love helps us to advise on a good budget level. One of the biggest factors to consider is the length of your video. A 60-second animation is always going to cost less than 90 or 120 seconds (all things remaining equal of course). You’ll find examples at different pricing levels in our guide - visit our contact page.
Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.
Explainer videos are primarily a conversion tool, so they’ll always work best on your website. However, they are also perfectly suited for creating shorter, looping animations that you can use on social.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.
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