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SaaS

SaaS Explainer Videos

Simple & effective

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Convert more with a SaaS animated explainer video

Under the hood, SaaS can be incredibly complex and feature-rich. Our goal is to distil your message into a powerful narrative that speaks to the core of problem your audience want to solve. Your SaaS animated explainer video should be both simple and convey the richness that makes it unique. Together, we journey through a rock-solid animated explainer video process designed to hone in on what makes your SaaS so attractive, and the best approaches to demonstrate the benefits.

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Working with us

It goes without saying that every project is unique, and every client different. However, for us, getting the most out of your video means making the creative process highly enjoyable.

Our SaaS explainer video process

We get clear on what success looks like, understand your target audience, and pinpoint what will engage them most effectively. Then we lead you through a rock-solid SaaS explainer production process, designed to maximise collaboration. You'll always be clear on what to expect, and when.

See our process

Get the most out of video

Animated explainers can be an incredibly effective marketing tool for converting website visitors. When done well, they give your viewer just the right amount of understanding to pique their interest. That said, there are more video types worth considering in your marketing mix. By finely tuning a video around your specific marketing goals, we can achieve some remarkable results.

FAQs

Animated infographics get what could be overly dry information across in a highly engaging way. For us, the core of a successful video is about aligning what you want to achieve, with who we want to connect with, and where they'll be viewing the media. We work with our clients to produce a range of video assets, each specifically designed around a marketing goal. Explore the different types of video, and how they could fit into your current, or future plans.

What types of SaaS explainer are there?

In terms of style and animation approach, there's really no limit. A good agency will want to see your brand guidelines, gain an understanding of your preferences (what videos you like, and don't like) and a sense for what you want to budget. These are key to determining the style and animation type for your SaaS explainer.

Who owns the rights to my SaaS explainer video?

You'll be the owner of the copyright. This is transferred automatically once you're SaaS explainer has been signed off. Often our clients ask for the raw assets too, such as storyboarding assets, which they use as part of their wider marketing.

What channels can I use my SaaS explainer on?

Typically, SaaS explainers work optimally on a home, product or landing page. They are specifically designed for conversion rate optimisation. For social media platforms, we'll optimise the media to maximise engagement. For example, by creating short, looping sections of the main animation that work without sound.

How much does a SaaS animated explainer cost?

As you may have discovered already, prices for SaaS animated explainer videos can vary dramatically. The length of your video will obviously be a core driver of cost, but also the stylistic and animation approach, for example 2D vs 3D animation. To make life infinitely easier, we've created a price guide which will give you a flavour for how much different types of animated videos cost. Head over to our contact page.

How long is the SaaS explainer production video process?

Typically, we say to allow 6-10 weeks from the initial Discovery session through to final sign-off. The SaaS explainer video production lifecycle largely depends on how many stakeholders are involved in the project, and how long you'd like to review creative and collate feedback.

What's the SaaS explainer video process?

Right from outset in our Discovery call, we'll make sure we're all clear on what you want to communicate, who your target audience are and explore what will engage them most. We then guide you through a rock-solid SaaS explainer video process, with collaboration at its core. At each stage, we'll walk you though the creative, collect your feedback, and ensure we're all on the same page before moving onto the next step.

Where will I be able to use my video?

Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.

How long does it to produce a video?

Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.

How much do your video production services cost?

This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.

Do you adapt media for social media?

In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.

Do you handle every aspect of production, inc scripting?

Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.

How many amends do I get?

As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.

Do you offer video translations for international audiences?

Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.

What are the most effective uses of Explainer Videos?

An Explainer Video tends to be a bit of an umbrella term that encompasses lots of marketing goals. For us, we define an Explainer Video as media designed to increase website conversion rates. They can be used on social media platforms to great effect, however, creating short snippets from the main video tend to be much more effective - and we recommend tailoring them for each platform.

What is a Brand Story?

You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.

How do you create high video engagement?

We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.

What types of video do you produce?

Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.

What makes your production process rock-solid?

In our initial Discovery session, we build a firm foundation for all the creative stages to follow. We get clear on what needs to be communicated, your brand guidelines, and the audience we want to engage. Each stage in the production process has been designed with collaboration in mind - and we talk you through our thinking, capture your feedback and upload new versions on a specialist collaborative platform. Most importantly, you'll always know what to expect and when.

What's it like working with you?

Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.

How long does it take to make an animated explainer video?

Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.

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Get our guide

Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.

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