Fintech's have two major communication challenges; simply explaining your products/services, and building credibility. This is especially crucial for start-ups. In the initial Discovery session, we'll define what you want to communicate and the audience you want to engage. Our primary goal is ensure your fintech animated explainer video is easily understood, without watering down your technical prowess. And at the same time, we want the animation to demonstrate the benefits in a way that's highly engaging.
We clarify your goals, get clear on the intended audience, and identify what will resonsate most with them. Only then do we guide you through a rock-solid fintech explainer video process, designed with collaboration at its core. We'll walk you through our thinking, integrate your feedback, and only move to the next stage when you're completely satisfied we've on the right track.
See our processFintech explainers are one of the primary tools for increasing website conversions. They're also a very effective tool in presentations. That said, there are other types of videos worth noting. The more we can align the video with the goal you have in mind, the more successful it will be. Explore how you can deploy video in other areas of your marketing too.
If you're scoping out an animated fintech explainer video, then you might find these answers useful. We've put together the most common questions we get asked. Everything from how long the process takes, to who owns the rights to your video.
An endless array of styles and approaches. In the initial Discovery call, we'll explore your brand guidelines, preferences (what videos you like and don't like), and a budget level you're comfortable with. These three elements will impact the stylistic and animation scope for your Fintech explainer video.
You will own the copyright for all creative used to produce your Fintech explainer video. At the end of the production process, copyright will be signed over to you automatically. You can also have access to the raw media assets for you to use in other marketing materials.
What to budget for a Fintech explainer video largely comes down to your expectations on the output. Although some aspects, like length of the video, and animation approach (say 2D vs 3D) will have a direct impact on cost. The best way to hone in on a budget is to share examples of videos you like (and don't like). We've also created a guide which examples of videos at different price levels. Head over to our contact us page.
We'll guide you through a set of milestones, each designed to ensure you're completely comfortable with what is being produced, and planned to be created before moving on to the next stage. Essentially, the process has been built to be rock-solid and ensure we're all on the same page and completely comfortable with the direction of travel, without compromising creativity.
From start to finish, expect the process to last between 6-10 weeks. The latter if you have lots of stakeholders and a longer approval process. At every stage of the Fintech explainer video process, we'll collate your consolidated feedback, complete amends, and ensure everyone is happy before moving onto the next stage.
Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.
Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.
This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.
In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.
Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.
As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
An Explainer Video tends to be a bit of an umbrella term that encompasses lots of marketing goals. For us, we define an Explainer Video as media designed to increase website conversion rates. They can be used on social media platforms to great effect, however, creating short snippets from the main video tend to be much more effective - and we recommend tailoring them for each platform.
You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.
We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.
Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.
In our initial Discovery session, we build a firm foundation for all the creative stages to follow. We get clear on what needs to be communicated, your brand guidelines, and the audience we want to engage. Each stage in the production process has been designed with collaboration in mind - and we talk you through our thinking, capture your feedback and upload new versions on a specialist collaborative platform. Most importantly, you'll always know what to expect and when.
Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.
Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.
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