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Our rock-solid creative process

Together we journey through a rock-solid creative process designed to bring out the best of both our areas of expertise. You’ll always know what to expect and when. And at every stage, we’ll explore the most effective creative routes with you.

Discovery

In a discovery session, we’ll leave no rock unturned. We ask questions and listen carefully. What does success look like? Who are we speaking to? What will your target audience most relate to?

Script

A compelling video starts with a compelling narrative. However, a script is never crafted in isolation. What truly makes a video engaging is the seamless intertwining of what is being said with what is being seen.

Style

The style of your video is inspired from your brand guidelines, budget and personal preferences. We’ll present you with one or more style frames so you have a clear idea of the creative direction.

Storyboard

The creative team meet and we ask ourselves “how can the visuals/shots best engage our audience and be impactful?” We’re thinking about what is being communicated verbally, as much as visually.

Visuals

Everything is in the planning, so the job of the visual storyboard is to show how the video will play through. You’ll be clear on what we plan to show and how it will move.

Production

The art of film and animation is timing, focus and fluidity. Our goal is to reinforce the script and add value. That means knowing exactly what message we want to land effectively. It is an art as much as it is a science.

SFX

Sound design takes a good idea and makes it great. Despite taking place toward the end of the process, we’re already thinking of sound design as early as the script and written storyboard.

Just fishing?
Get our guide

Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.

Get the guide
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.