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Animated Infographics

Animated Infographics

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Bring campaigns to life with animated infographics

If you're launching a report, research paper, new book, or running a campaign to bring an important subject into the public eye, then animated infographics can be an incredibly effective marketing tool. Like any good thought-leadership content, they need a strong narrative at their core. And when coupled with well-thought-out 2D or 3D animation, they can be exceptionally good at drawing attention.

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Working with us

It goes without saying that every project is unique, and every client different. However, for us, getting the most out of your video means making the creative process highly enjoyable.

Our animated infographics process

We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.

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Get the most out of video

Animated infographics get what could be overly dry information across in a highly engaging way. For us, the core of a successful video is about aligning what you want to achieve, with who we want to connect with, and where they'll be viewing the media. We work with our clients to produce a range of video assets, each specifically designed around a marketing goal. Explore the different types of video, and how they could fit into your current, or future plans.

FAQs

Animated infographics get what could be overly dry information across in a highly engaging way. For us, the core of a successful video is about aligning what you want to achieve, with who we want to connect with, and where they'll be viewing the media. We work with our clients to produce a range of video assets, each specifically designed around a marketing goal. Explore the different types of video, and how they could fit into your current, or future plans.

What types of animated infographic are there?

There's a dizzying amount of animated infographic types; from 2D to 3D and every sub category of each. We'll discuss with you the best approach based on your personal preferences, brand guidelines and other metrics, such as the intended platforms.

Can I use my infographic on all channels?

Absolutely! That said, we'll define with you specific use cases in the initial Discovery call so we can optimise media for different platforms. The more aligned the animated infographic is with your chosen platforms, the higher you'll find the engagement.

Who owns the rights to my animated infographic?

Upon sign-off, copyright will be signed over to you. Often our clients also ask for the raw assets so they can be used as part of their wider marketing too. You'll be free to use your animated infographic assets how you see fit.

How much does an animated infographic cost?

Prices can vary dramatically in industry. Partly this comes down to creative approach of animated infographic, say 2D vs 3D. Another factor will be the skills and expertise the team bring to the project. Like any skill, there's a sliding scale. Even more so with animated infographic production because there are so many core skills involved, from scripting to sound design.

How long is the animated infographic process?

The animated infographic process is 6-10 weeks, typically. It depends on how many stakeholders you have involved in the project, and how long you need to collect feedback, and sign-off. At the outset, we'll produce a schedule and outline all the key milestones before commencing the project.

What's the animated infographic process?

We'll guide you through a 6-10 week animated infographic explainer video process, designed to ensure you're clear on what we're planning on producing and that we're all on the same page. At every step, we'll talk you through the creative and gather your feedback, before moving onto the next stage.

Where will I be able to use my video?

Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.

How long does it to produce a video?

Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.

How much do your video production services cost?

This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.

Do you adapt media for social media?

In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.

Do you handle every aspect of production, inc scripting?

Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.

How many amends do I get?

As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.

Do you offer video translations for international audiences?

Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.

What is a Brand Story?

You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.

How do you create high video engagement?

We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.

What types of video do you produce?

Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.

What's it like working with you?

Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.

How long does it take to make an animated explainer video?

Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.

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Get our guide

Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.

Get the guide