3D Animation

Whichever you like. Typically, we'll produce the animation in Maxon's Cinema 4D, and sometimes other tools, such as Maya, Houdini, and Blender. From here, we can export the required file types for the intended use case. That said, if you require different aspect ratios, we'll want to know this from the outset as it will impact how we design, build and render the 3D animation.

It's easy to get lost in technical terms in our industry, so we'll try and keep things simple and clear. These are the main types; 3D photorealistic (as it sounds), 3D stylised (3D, but often using textures and favouring a more artistic approach), faux 3D (not really 3D at all, but gives the feeling of being 3D through the use of clever 2D trickery). There is also isometric animation, which isn't technically 3D either, but often gets lumped into the same category.

You will. Once the project is signed off, all copyright is transferred to you. Often our clients also ask for the raw assets so they can use in other areas of their marketing too.

It all comes down to the brief and expectations. If you envision a photorealistic 3D animation, that will typically cost more than a stylised one, or faux 3D. Length will also play a factor. That said, there may be some aspects of the animation that's 3D, amongst 2D animation, so again, it comes back to ensuring we're all on the same page from the outset.

The short answer; as long as it needs to be. It really comes down to what you want to communicate and where you'll be showing the media. Generally speaking, if the 3D animated video is an explainer, aim for 60-90 seconds (that's 140-200 word script). However, they'll be times when shorter is much more suitable (social), or longer is more viable (a technical presentation).

The production lifecycle for a 3D animated video generally spans 6 to 10 weeks, starting from the initial Discovery call right up to the final approval of the animation. At every stage, we'll discuss our thinking, capture your feedback and gain sign-off before moving on to the next stage.

Like with any project, the key to be clear on the brief from the outset. In a Discovery session, we'll explore what you want to communicate, who you want to reach, and how to engage them most. From here, we guide you through a rock-solid 3D animation process designed to ensure we're all on the same page at every stage of production, from the initial script, style and visual design, right the way though to animation and sound design.

Wherever you like. Depending on the brief, there may be licensing considerations — for example, music or voice-over rights can vary for paid ads. Beyond that, we recommend tailoring your animated explainer video to the platforms you’ll use most. For instance, creating short social snippets alongside the main video maximises impact.

Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines. Here is a strategic guide and full overview of the explainer video production process.

This is one of our most common questions. To make things simple, we’ve created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.

Yes. In Discovery, we’ll explore how you plan to use your video. For explainer video production, we often create short looping snippets for social media, which tend to outperform posting the full video. We’ll recommend the best mix depending on your audience and platforms.

Absolutely. As a full-service explainer video company, we manage every stage — from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand while delivering results.

As many as you need. Unlike many production companies that cap revisions, we ensure you’re happy at every stage of the explainer video production process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.

Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.

Explainer videos are versatile. They’re most effective at boosting website conversion rates, but a single explainer video production can also fuel social media campaigns, sales decks, onboarding, and even fundraising. The best results come from a strategy tailored to your goals.

High engagement starts with clarity: what do you want to achieve, who do you want to attract, and where will the video live? Our approach ensures every part of production — concept, script, visuals, animation, and sound — pulls in the same direction. That’s how our explainer video productions drive results. Here is a deep dive into how we create explainer videos people want to watch.

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While explainer videos are our specialty, we also produce commercials, brand stories, social ads, and PR campaign content. Many formats — like animated infographics, 2D/3D animation, and motion graphics — sit within these categories. As an explainer video company, our goal is always the same: create content that engages and performs.

Simply wonderful. Our clients often say the process is as enjoyable as the outcome. We believe video production should be a creative partnership, where your goals and our expertise combine to produce explainer videos that perform — and a process you genuinely enjoy.

Typically, our animated explainer videos take 4–6 weeks from concept to delivery. This timeline accommodates scripting, storyboarding, animation, and revisions. If you have a tight deadline, we’re adept at streamlining the process to meet your needs.