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3D computer animation broadly comes in two forms; stylised or photorealistic. Using either approach for explainer videos can give a much richer feel to an animation. There are projects that require photorealistic 3D animation, however, in the case of stylised 3D animation, we've got a huge amount of scope to develop a unique visual aesthetic. Your explainer can be either fully 3D, or use a combination of 2D, faux 3D, or isometric.
It goes without saying that every project is unique, and every client different. However, for us, getting the most out of your video means making the creative process highly enjoyable.
We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.See our process
We believe that in order to get the most out of your video, we need to be clear on what success looks like for you. We work with our clients to develop a range of video marketing assets, each closely aligned with a specific purpose and placement. Explore other types of video that can bolster your current, or future plans.
Animated infographics get what could be overly dry information across in a highly engaging way. For us, the core of a successful video is about aligning what you want to achieve, with who we want to connect with, and where they'll be viewing the media. We work with our clients to produce a range of video assets, each specifically designed around a marketing goal. Explore the different types of video, and how they could fit into your current, or future plans.
Whichever you like. Typically, we'll produce the animation in Maxon's Cinema 4D, and sometimes other tools, such as Maya, Houdini, and Blender. From here, we can export the required file types for the intended use case. That said, if you require different aspect ratios, we'll want to know this from the outset as it will impact how we design, build and render the 3D animation.
It's easy to get lost in technical terms in our industry, so we'll try and keep things simple and clear. These are the main types; 3D photorealistic (as it sounds), 3D stylised (3D, but often using textures and favouring a more artistic approach), faux 3D (not really 3D at all, but gives the feeling of being 3D through the use of clever 2D trickery). There is also isometric animation, which isn't technically 3D either, but often gets lumped into the same category.
You will. Once the project is signed off, all copyright is transferred to you. Often our clients also ask for the raw assets so they can use in other areas of their marketing too.
It all comes down to the brief and expectations. If you envision a photorealistic 3D animation, that will typically cost more than a stylised one, or faux 3D. Length will also play a factor. That said, there may be some aspects of the animation that's 3D, amongst 2D animation, so again, it comes back to ensuring we're all on the same page from the outset.
The short answer; as long as it needs to be. It really comes down to what you want to communicate and where you'll be showing the media. Generally speaking, if the 3D animated video is an explainer, aim for 60-90 seconds (that's 140-200 word script). However, they'll be times when shorter is much more suitable (social), or longer is more viable (a technical presentation).
The production lifecycle for a 3D animated video generally spans 6 to 10 weeks, starting from the initial Discovery call right up to the final approval of the animation. At every stage, we'll discuss our thinking, capture your feedback and gain sign-off before moving on to the next stage.
Like with any project, the key to be clear on the brief from the outset. In a Discovery session, we'll explore what you want to communicate, who you want to reach, and how to engage them most. From here, we guide you through a rock-solid 3D animation process designed to ensure we're all on the same page at every stage of production, from the initial script, style and visual design, right the way though to animation and sound design.
Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.
Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.
This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.
In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.
Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.
As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
An Explainer Video tends to be a bit of an umbrella term that encompasses lots of marketing goals. For us, we define an Explainer Video as media designed to increase website conversion rates. They can be used on social media platforms to great effect, however, creating short snippets from the main video tend to be much more effective - and we recommend tailoring them for each platform.
We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.
Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.
Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.
Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.Get the guide