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It goes without saying that HR focused companies and teams want their communications to feel as human as possible. For us, the art of a great animated HR explainer video is in the way we tell the story - both the words and the visuals. We're looking to create connection, and at the same time, ensure the core message is crystal clear. Understanding and engagement need not be at odds with one another though. We'd go as far to say that one creates the foundation for the other. Together, we'll define what you want to communicate, and explore the most effective ways to approach your explainer, always keeping in mind the human connection.
It goes without saying that every project is unique, and every client different. However, for us, getting the most out of your video means making the creative process highly enjoyable.
We define your objectives, identify the target audience, and explore what will most effectively appeal to them. Then, we guide you through a rock-solid process for creating HR explainer videos, centered around collaboration, and built to ensure you're always clear on what to expect, and we've captured your feedback fully.See our process
Explainer videos are unquestionably potent in engaging with your audience. The key to success lies in how well we connect with your target audience. However, there are other ways video can be used as part of your marketing mix too. The more we align the video with your goals, the more successful it will be.
Animated infographics get what could be overly dry information across in a highly engaging way. For us, the core of a successful video is about aligning what you want to achieve, with who we want to connect with, and where they'll be viewing the media. We work with our clients to produce a range of video assets, each specifically designed around a marketing goal. Explore the different types of video, and how they could fit into your current, or future plans.
There's a bunch of technical terms we could throw at you here; from 2D and 3D, to cell animation, stock, character and on we go... It's best to get a feel for the type of HR explainer videos you are drawn to, then we can unpick what elements make up the video and incorporate that into the budget considerations.
Once the project is complete, we'll produce a .mp4 file for you to upload to any channels you wish. That said, if you wish to use the asset on social media, we'd suggest letting us know this in advance, so we can optimise media for this purpose. For example, by producing short, looping animations from sections of the main video.
You will be the copyright owner. Once the project is completed, we sign over all assets for your HR explainer video. This is an automatic process. You may also wish to use assets from the production in other areas of your marketing.
Expect the HR explainer video process to last around 6-10 weeks. At the start of the project, we'll produce a schedule outlining all the key dates; when you'll expect creative, when we need your feedback, and when we need sign-off. If you have lots of stakeholders to involve, then expect nearer 10 weeks production.
We've developed a rock-solid process for producing HR explainer videos. At every milestone, we'll walk you through the creative, and the thinking behind it. We'll capture all your feedback, and ensure we're all on the same page. And we'll ask for your sign-off before moving onto the next stage.
Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.
Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.
This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.
In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.
Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.
As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
An Explainer Video tends to be a bit of an umbrella term that encompasses lots of marketing goals. For us, we define an Explainer Video as media designed to increase website conversion rates. They can be used on social media platforms to great effect, however, creating short snippets from the main video tend to be much more effective - and we recommend tailoring them for each platform.
You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.
We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.
Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.
In our initial Discovery session, we build a firm foundation for all the creative stages to follow. We get clear on what needs to be communicated, your brand guidelines, and the audience we want to engage. Each stage in the production process has been designed with collaboration in mind - and we talk you through our thinking, capture your feedback and upload new versions on a specialist collaborative platform. Most importantly, you'll always know what to expect and when.
Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.
Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.Get the guide