It goes without saying that HR focused companies and teams want their communications to feel as human as possible. Together, we'll define what you want to communicate, and explore the most effective ways to approach your explainer, always keeping in mind the human connection. For us, the art of a great animated HR explainer video is in the way we tell the story - both the words and the visuals. We're looking to create connection, and at the same time, ensure the core message is crystal clear. Understanding and engagement need not clash though; one creates the foundation for the other.
We define your objectives, identify the target audience, and explore what will most effectively appeal to them. Then, we guide you through a rock-solid process for creating HR explainer videos, centered around collaboration, and built to ensure you're always clear on what to expect, and we've captured your feedback fully.
See our processExplainer videos are unquestionably potent in engaging with your audience. The key to success lies in how well we connect with your target audience. However, there are other ways video can be used as part of your marketing mix too. The more we align the video with your goals, the more successful it will be.
Producing a HR animated explainer video can be a seamless and wonderful process. That said, it's always worth going into the project with your eyes wide open, armed with all the information you need. So we've covered the most common questions to make sure you have a solid grounding before embarking on the project.
There's a bunch of technical terms we could throw at you here; from 2D and 3D, to cell animation, stock, character and on we go... It's best to get a feel for the type of HR explainer videos you are drawn to, then we can unpick what elements make up the video and incorporate that into the budget considerations.
Once the project is complete, we'll produce a .mp4 file for you to upload to any channels you wish. That said, if you wish to use the asset on social media, we'd suggest letting us know this in advance, so we can optimise media for this purpose. For example, by producing short, looping animations from sections of the main video.
You will be the copyright owner. Once the project is completed, we sign over all assets for your HR explainer video. This is an automatic process. You may also wish to use assets from the production in other areas of your marketing.
Expect the HR explainer video process to last around 6-10 weeks. At the start of the project, we'll produce a schedule outlining all the key dates; when you'll expect creative, when we need your feedback, and when we need sign-off. If you have lots of stakeholders to involve, then expect nearer 10 weeks production.
We've developed a rock-solid process for producing HR explainer videos. At every milestone, we'll walk you through the creative, and the thinking behind it. We'll capture all your feedback, and ensure we're all on the same page. And we'll ask for your sign-off before moving onto the next stage.
Wherever you like. Depending on the brief, there may be licensing considerations — for example, music or voice-over rights can vary for paid ads. Beyond that, we recommend tailoring your animated explainer video to the platforms you’ll use most. For instance, creating short social snippets alongside the main video maximises impact.
Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines. Here is a strategic guide and full overview of the explainer video production process.
This is one of our most common questions. To make things simple, we’ve created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.
Yes. In Discovery, we’ll explore how you plan to use your video. For explainer video production, we often create short looping snippets for social media, which tend to outperform posting the full video. We’ll recommend the best mix depending on your audience and platforms.
Absolutely. As a full-service explainer video company, we manage every stage — from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand while delivering results.
As many as you need. Unlike many production companies that cap revisions, we ensure you’re happy at every stage of the explainer video production process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
Explainer videos are versatile. They’re most effective at boosting website conversion rates, but a single explainer video production can also fuel social media campaigns, sales decks, onboarding, and even fundraising. The best results come from a strategy tailored to your goals.
You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.
High engagement starts with clarity: what do you want to achieve, who do you want to attract, and where will the video live? Our approach ensures every part of production — concept, script, visuals, animation, and sound — pulls in the same direction. That’s how our explainer video productions drive results. Here is a deep dive into how we create explainer videos people want to watch.
While explainer videos are our specialty, we also produce commercials, brand stories, social ads, and PR campaign content. Many formats — like animated infographics, 2D/3D animation, and motion graphics — sit within these categories. As an explainer video company, our goal is always the same: create content that engages and performs.
In our initial Discovery session, we build a firm foundation for all the creative stages to follow. We get clear on what needs to be communicated, your brand guidelines, and the audience we want to engage. Each stage in the production process has been designed with collaboration in mind - and we talk you through our thinking, capture your feedback and upload new versions on a specialist collaborative platform. Most importantly, you'll always know what to expect and when.
Simply wonderful. Our clients often say the process is as enjoyable as the outcome. We believe video production should be a creative partnership, where your goals and our expertise combine to produce explainer videos that perform — and a process you genuinely enjoy.
Typically, our animated explainer videos take 4–6 weeks from concept to delivery. This timeline accommodates scripting, storyboarding, animation, and revisions. If you have a tight deadline, we’re adept at streamlining the process to meet your needs.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.
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