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Brand Stories

Brand Stories

Vision & mission

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Brand stories get to the root of what you're all about

What did your brand set out to change in the world? Why do your audience care? These are questions that get right to the root of what makes a brand story video captivating. Our goal is to produce a brand story that create an emotional connection with your audience. We want your audience to buy into your vision and mission. We're going beyond what you offer and getting right to the core of what makes you tick - this is the seed of brand loyalty.

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What our clients say

Every project is unique, and every client different. For us, getting the most out of your video means making the creative process effective and highly enjoyable.

Our brand story video process

We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.

See our process

We tailor video around your
marketing goals

Brand stories are designed to give your viewer a flavour of your brand identity - what you  stand for and what you're all about. They are wonderful tools for creating a deeper connection with your target audience. There are other types of video worth considering too, each closely designed with a specific goal, purpose and placement in mind. Each are aligned with a specific marketing goal.

Brand story FAQs

If you're producing an animated brand story, we're sure you've got a lot of questions. You've come to right place. We've answered the most common questions we get asked.

What types of brand stories can you create?

In terms of stylistic direction, the world is our oyster. Brand stories can be comprised of 2D animation, 3D animation, motion graphics, cell animation, video production or a combination of all of these. We'll establish a style in the Discovery call with you based on your brand guidelines and budget.

Who owns the rights to my brand story video?

You will own the rights to your brand story video. We transfer all copyrights, ensuring that the assets we create belong to you for any desired use. Indeed, many of our clients incorporate these assets into their other marketing materials.

What channels can I use my brand story on?

Brand stories are most effective front and centre on your home page. They can also work well on your about us page. That said, we've seen great success using brand stories on social. They are especially effective where a text only, or partial text approach has been employed.

How much does a brand story video cost?

Ensuring your brand story meets your expectations is key, and we aim to have the capacity to achieve that. Providing us with examples you admire assists us in recommending an appropriate budget. Film can naturally cost more than animation, but it depends on the style. And, of course, you can incorporate film and animation into the same production. A crucial aspect to consider is the duration of your video. A 60-second video will cost more than a 90 or 120-second one, assuming other factors are constant. Our guide includes examples across various price ranges - see our contact page.

How long should a brand story be?

A brand story should be no longer than 60 seconds ideally, equating to roughly a 140-word narrative. We'll adapt shorter snippets for social media platforms. The core of a brand story is simply to convey a sense for the brand, rather than a focus on detail - so succinct and engaging is key.

How long does it take to produce a brand story?

Brand story creation usually take around 6-10 weeks from the initial consultation to the final approval. A lot comes down to client requirements and how long you would like to review creative. It's vital that at each stage, everyone has provided feedback, we have absolute clarity on the direction to proceed. Our goal is always to ensure you feel entirely at ease before advancing to the next phase.

What's the process for producing brand stories?

We've developed a brand storytelling production process that harmonises your brand message with artistic flair. Together, we explore the most effective strategies. At every step, we guide you through our ideas, demonstrating how it all comes together. To find out more about our approach, see our process page.

Where will I be able to use my video?

Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.

How long does it to produce a video?

Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.

How much do your video production services cost?

This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.

Do you adapt media for social media?

In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.

Do you handle every aspect of production, inc scripting?

Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.

How many amends do I get?

As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.

Do you offer video translations for international audiences?

Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.

What is a Brand Story?

You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.

How do you create high video engagement?

We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.

What types of video do you produce?

Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.

What's it like working with you?

Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.

How long does it take to make an animated explainer video?

Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.

Just fishing?
Get our guide

Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.

Get the guide