Motion graphic explainers can be incredibly effective at drawing viewers in. They are often text-led animations that give careful consideration to how motion is used throughout the video. This might be using animation to express an emotion (like surprise, fear, excitement), or it could be in how one animation scene moves to the next. Motion graphic explainers can also use a combination of voice over and text. For example, using on-screen text to highlight key aspects of the voice over. Whatever the approach, the question on our mind is always the same; how can we use motion to increase user engagement.
We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.
See our processMotion graphics explainer videos are undoubtably a persuasive way to communicate with your audience. But there are more ways to use video that are worth considering - each closely aligned with a specific marketing goal. The more aligned the video is to what you want to achieve, the more successful it will be.
If you're thinking of producing an animated motion graphics explainer, then chances are these questions will have popped into your mind. We cover everything from who owns the rights, to how many amends you get. Let's dive in.
More than you can shake a stick at, but let's be a little more specific (and helpful). Broadly, there are 2D and 3D motion graphic explainers. Within each of these, there are sub categories; such as vector, character, cell animation, photorealistic, stylised, and the list goes on... What we must ensure, is that whatever approach we undertake, it feels like your brand, and is the right tool for the job (AKA creates high engagement).
In the initial Discovery call, we'll establish where you intend to use your media so we can ensure it's optimised for each platform. That said, you're free to use the main media asset in any way you wish, from uploading to social platforms, to using in presentations. Bare in mind though, some platforms do have restrictions, and considering aspect ratios will give you a leg up in the engagement metrics.
You will own the rights to your motion graphics explainer. Once we've reached final sign-off, copyright is transferred to you automatically. You're free to then use it how you wish, including asking us for the raw assets so you can use them in your wider marketing.
It all comes down to expectations. Sometimes clients will share with us videos they like, or we'll dive into this in the initial Discovery call. We want to ensure from the outset we have the right budget in place to make sure you're super happy with your motion graphics explainer.
Creating a motion graphics animated video typically takes around 6 to 10-weeks. We begin with the initial Discovery call and guide you through a set of milestones. Throughout we'll discuss our ideas, gather your feedback, and ensure we have your approval before advancing to the next phase.
It all starts with a Discovery call, where we get clear on the what you want to communicate, who you want to reach, and how to engage them most. Then, we take you through a rock-solid motion graphics explainer process, each step designed to ensure we're all on the same page at every stage - all the way from the initial script, style and visual design, right the way though to animation and sound design.
Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.
Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.
This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.
In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.
Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.
As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
An Explainer Video tends to be a bit of an umbrella term that encompasses lots of marketing goals. For us, we define an Explainer Video as media designed to increase website conversion rates. They can be used on social media platforms to great effect, however, creating short snippets from the main video tend to be much more effective - and we recommend tailoring them for each platform.
You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.
We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.
Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.
Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.
Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.
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