What are cookies? Well, you’ve probably guessed by now they aren’t the edible kind. In fact, they are simply text files stored on your computer by websites you visit. Almost all websites use them.
Some cookies are essential and without them, the site wouldn’t function correctly. Others help site owners to gather data on how people use their website. Cookies can also be used for marketing purposes. We’ve all probably had that experience of looking at a product and then repeatedly seeing an ad of that product follow us about the web.
Cookies are really useful for us in understanding how to improve our site. We want to give people the best experience and can only do that when we have information about how visitors use the site.