Zurich asked us to create an animation capturing how young people feel about climate change ahead of their Youth Against Carbon event. The challenge: avoid tokenism—young people can spot inauthenticity instantly, and corporate climate messaging often feels performative. Our approach centred on listening first. We gathered genuine voices from young people, hearing their frustration, hope, and determination in their own words. Then we wove these perspectives into a powerful narrative that honoured their authenticity whilst building to a collective call to action. By letting young people lead the story rather than putting words in their mouths, we created something that resonated with the audience it needed to reach—and gave Zurich a platform to amplify voices that matter.
