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Top 50 Explainer Videos

Top 50 Explainer Videos

June 26, 2024

Who doesn’t love a list? Well, we’ve compiled a comprehensive catalogue of the Top 50 explainer videos from far and wide, covering different artistic styles and a range of industries. So sit back and scroll through some amazing innovative examples, that outline the breadth of potential this medium offers.

Products and services

Supply and demand, that’s the name of the game, right? Well, not always. Operating a company that sells products and services isn’t just about adverts. There are partners and stakeholders, as well as customers to consider. And every facet of your company could benefit from explaining exactly what is needed and what you’re doing about it.

Apple – Intention

Harrods - Single View of Customer

Mercedes – Vanapalooza

Coppel – Hoy Estreno

Acorn - Your Property Journey

Patagonia – Sustainable

Audoo - Get The Royalities You Deserve

Peak Reservations - Book Your Next Table

Silver Arrow Band


From climate change to homelessness, online safety to domestic abuse there are so many issues affecting us globally. The question is, do you know about them and what you can do to take active steps to help? That’s where an awareness explainer video comes in. Pairing striking messages with sensitivity.

Zurich – Youth Against Carbon

Day One – Sunshine – Don’t Confuse Love & Abuse

Uniting to Combat NTDs - Together We Can

Speedo – Trees For Clean Seas

Vice – Privatising Space

Wellcome Trust - CEPI

Metro – Dumb Ways To Die

University of Kent - The Flexibility Paradox


For every pain point your brand experiences, some clever person has created software to make your life easier. So it’s important to convey exactly how it works and how it will change their way of operating. That way, your customer will eventually say, “I have no idea how we coped before we employed this service!”

OpenMarket – SMS Messaging Empathetic Interaction

Eusoh – Eusociality

Mulberry Risk - Meet Ada

Zendesk – Explore

SEND - Love Underwriting Again

Text Me Up App

Findr - Be Found

Slack – Work, Simplified



Gadgets and gizmos. Digital signals and little boxes that make our lives easier. Technology is a vast field of innovation and progress. Getting across what it does, however, can be a little tricky. Again, explainer videos have got you covered.

Google – Google Wifi

Littlefund – Explainer

Nature Spy - Become A Nature Spy

Panorama9 – IT Man

Vodeno - Embedded Banking


There are few things more serious or pressing than medical advancements. Leaps forward that save lives and keep us going longer. Explainer videos for medical purposes can be hyper-detailed or straight-to-the-point, emotive or scientific – whatever you need can be realised.

The Chartered Society of Physiotherapy - The Power Of A Conversation

UCDavis – Pathology

Macmillan Cancer Support - Diagnosis

App – Be My Eyes

Be Natur

SQN Clinical - Patient Centric


Every day we are bombarded with pressures and stress in our daily lives. Thankfully there’s a plethora of options out there to keep you on track. Books, apps, services, or just someone to talk to. But few people want to admit that something is wrong. What’s needed is a friendly voice, an arm on the shoulder to tell you, “it’s ok” and point you in the right direction.

Salvation Army

Vox – Flow Thinking

The Chartered Society of Physiotherapy - Hate Exercise, Love Activity

Aural Analytics – Objective Measures Of Brain Health

Qwell - Mental Health On Your Terms

Branded content

Who are you? How are you different from the others? What makes you.. you? Having a distinct brand is essential for every single business out there. Having a video to show that off is also extremely important.

Elastic – Global All Hands Opener

Faire – Manifesto

RIBA - The Future Is Connected

Enterprise Solution – JOS

Applied - Are You Bias?

Spotify - Anchor

Creative & Commercial - Brands Are Not Made, They Are Built

Swell – Brief History of Coffee

The end.

Phew, that was a lot! But plenty of inspiration. One thing that hugely helps a creative agency like ours is when clients are able to share examples they like (and don't like). Whilst brand guidelines and budget play a crucial role, so too do personal preferences.