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Top 50 Explainer Videos

Top 50 Explainer Videos

December 9, 2025

Who doesn’t love a list? Well, we’ve compiled a comprehensive catalogue of the Top 50 animated explainer videos from far and wide, covering different artistic styles and a range of industries. So sit back and scroll through some amazing innovative examples, that outline the breadth of potential this medium offers.

If you're interested in a deep dive of how to make video consistently delivers results, check out our blog.

Products and services

Supply and demand, that’s the name of the game, right? Well, not always. Operating a company that sells products and services isn’t just about adverts. There are partners and stakeholders, as well as customers to consider. And every facet of your company could benefit from explaining exactly what is needed and what you’re doing about it.

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Apple – Intention

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Harrods - Single View of Customer

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Mercedes – Vanapalooza

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Coppel – Hoy Estreno

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Acorn - Your Property Journey

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Patagonia – Sustainable

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Audoo - Get The Royalities You Deserve

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Peak Reservations - Book Your Next Table

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Silver Arrow Band

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Awareness

From climate change to homelessness, online safety to domestic abuse there are so many issues affecting us globally. The question is, do you know about them and what you can do to take active steps to help? That’s where an awareness explainer video comes in. Pairing striking messages with sensitivity.

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Zurich – Youth Against Carbon

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Day One – Sunshine – Don’t Confuse Love & Abuse

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Uniting to Combat NTDs - Together We Can

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Speedo – Trees For Clean Seas

Vice – Privatising Space

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Wellcome Trust - CEPI

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Metro – Dumb Ways To Die

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University of Kent - The Flexibility Paradox

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SAAS

For every pain point your brand experiences, some clever person has created software to make your life easier. So it’s important to convey exactly how it works and how it will change their way of operating. That way, your customer will eventually say, “I have no idea how we coped before we employed this service!”

For SaaS companies specifically, understanding how to create videos that resonate with your audience is crucial.

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OpenMarket – SMS Messaging Empathetic Interaction

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Eusoh – Eusociality

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Mulberry Risk - Meet Ada

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Zendesk – Explore

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SEND - Love Underwriting Again

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Text Me Up App

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Findr - Be Found

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Slack – Work, Simplified

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Security@me

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Technology

Gadgets and gizmos. Digital signals and little boxes that make our lives easier. Technology is a vast field of innovation and progress. Getting across what it does, however, can be a little tricky. Again, explainer videos have got you covered.

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Google – Google Wifi

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Littlefund – Explainer

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Nature Spy - Become A Nature Spy

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Panorama9 – IT Man

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Vodeno - Embedded Banking

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Medical

There are few things more serious or pressing than medical advancements. Leaps forward that save lives and keep us going longer. Explainer videos for medical purposes can be hyper-detailed or straight-to-the-point, emotive or scientific – whatever you need can be realised.

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The Chartered Society of Physiotherapy - The Power Of A Conversation

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UCDavis – Pathology

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Macmillan Cancer Support - Diagnosis

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App – Be My Eyes

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Be Natur

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SQN Clinical - Patient Centric

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Wellness

Every day we are bombarded with pressures and stress in our daily lives. Thankfully there’s a plethora of options out there to keep you on track. Books, apps, services, or just someone to talk to. But few people want to admit that something is wrong. What’s needed is a friendly voice, an arm on the shoulder to tell you, “it’s ok” and point you in the right direction.

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Salvation Army

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Vox – Flow Thinking

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The Chartered Society of Physiotherapy - Hate Exercise, Love Activity

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Aural Analytics – Objective Measures Of Brain Health

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Qwell - Mental Health On Your Terms

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Branded content

Who are you? How are you different from the others? What makes you.. you? Having a distinct brand is essential for every single business out there. Having a video to show that off is also extremely important.

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Elastic – Global All Hands Opener

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Faire – Manifesto

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RIBA - The Future Is Connected

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Enterprise Solution – JOS

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Applied - Are You Bias?

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Spotify - Anchor

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Creative & Commercial - Brands Are Not Made, They Are Built

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Swell – Brief History of Coffee

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The end.

Phew, that was a lot! But plenty of inspiration. One thing that hugely helps a creative agency like ours is when clients are able to share examples they like (and don't like). Whilst brand guidelines and budget play a crucial role, so too do personal preferences.

Understanding these nuances is essential when finding a partner to create a great explainer video that truly reflects your vision.

by
Oliver Lawer
–
Director at Outmost Studio