If you’re about to launch a video marketing campaign, chances are you’ve got a few questions — especially around performance, formats, and results. Here are four we hear regularly from clients, and how a good video agency should guide you through them:
In short — yes. And a good agency will sort that for you.
From vertical apsect ratios to widescreen, your content needs to be adapted to make most use of each platform. That’s why it’s important to discuss where the video will live upfront, before production starts. The agency will design the animation with these destinations in mind and supply you with tailored versions.
If you’re pushing an ad to drive traffic, results can be quick.
The truth is, a beautifully animated explainer video likely won’t gain traction on social media unless there’s a strategy behind it. A top-tier explainer video production agency will help with targeting, platforms, and ad placement — especially across YouTube, LinkedIn, and Instagram — to ensure the right people see your message.
It’s easy to chase views, but they rarely tell the full story.
Engagement is where the real insights live. A professional agency will define your success metrics upfront. That could be more downloads, form completions, or conversions. These are your yardstick. Then it’s about evaluating performance over time, and making strategic adjustments as needed.
Sometimes it’s a placement issue. Your video might be buried on your site. Or maybe it’s a mismatch between the content and its purpose.
Explainer videos in particular are incredibly effective when used to increase clarity and engagement, especially if they’re designed with campaign goals in mind. So it's crucial to get these aspects right from the get-go. Trying to unpick things later can be very challenging.
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